Twitter halo fades after listing; Facebook, LinkedIn hold ground

December 01, 2013 11:30 am | Updated May 26, 2016 04:58 am IST - New York

In this November 8, 2013 photo, traders gather at the post that handles Twitter on the floor of the New York Stock Exchange.

In this November 8, 2013 photo, traders gather at the post that handles Twitter on the floor of the New York Stock Exchange.

After a big-bang listing, Twitter shares seem to be losing its fizz while social media rivals Facebook and LinkedIn are holding the fort amid portfolio churn by investors.

In a dream debut, microblogging site Twitter’s stock popped up on NYSE debut on November 7, and closed with 73 per cent gain for investors who subscribed to its initial public offering price of $26 apiece.

The firm, which lets people post 140-character messages, raised $1.8 billion in a keenly watched IPO.

Skeptics were left speechless as the valuation of the firm, which is yet to make profit after 7 years of existence, soared to over $25 billion even as tech firms like Facebook and LinkedIn ended 2-4 per cent lower that day.

However, the momentum in Twitter shares seem to be falling already and analysts have begun to question the company’s current valuations vis-a-vis Facebook and LinkedIn, arguing on better margins and larger size for the two.

After closing at $44.90 on November 7, Twitter share price has failed to reach new highs and has entered December with a last traded price of $41.57 apiece — an over seven per cent drop from first day closing.

Along with a knock on share price, volumes have sharply dried up too. From 117 million shares traded on debut day, daily number of shares traded stand at about 6 million at present.

In contrast, the overall U.S. markets have inched up during this period as economic recovery picked up pace. Besides, Facebook and LinkedIn stocks have also begun to warm up.

Mark Zuckerberg-led social networking giant’s shares haven’t moved up from $47 levels on the day of Twitter’s fantastic debut but investors have not lost money in Facebook.

In fact, Facebook IPO investors are sitting on good profits since its listing in May, 2012 at around $38 levels.

“A multiple (of Twitter) that far above its peer group of 17.4 times leaves little to the imagination; there seems to us no upside (to price) scenario not already more than included in Twitter’s implied growth outlook...,” research firm Hudson Square said in a note to clients.

Professional online networking portal LinkedIn has already landed gains for investors if they bought its shares instead of Twitter on Day 1 of microblogging site’s listing.

From $211 apiece, LinkedIn now trades six per cent higher at $224.

It’s been a dream run for LinkedIn IPO investors after the issue hit markets in 2011. From $45 levels, the stock has more than quadrupled in less than 4 years.

Experts feel in the medium term, business-wise Facebook and LinkedIn are better-placed than Twitter.

“We expect Twitter’s average annual revenue per user to amount to $2.8 in 2013, which stands significantly below our expectation for Facebook and LinkedIn. While the figure for Facebook is expected to hit $6.5, the same for LinkedIn will reach $8.3. It is evident that Twitter has a long way to go in terms of monetising its platform,” analyst firm Trefis said in a report this month.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.