SonyLIV sees ’no threat’ from OTT platforms, says more players good for market

The SonyLIV app has been downloaded 45 million times thus far. Its monthly user base stands at around 25 to 30 million.

Published - February 18, 2018 05:54 pm IST - New Delhi

 File photo: Amazon Fire Phone

File photo: Amazon Fire Phone

Video-on-demand service provider SonyLIV does not see any “threat” from digital content platforms such as Netflix and Amazon Prime in India, and said that more players will help build a ‘large ecosystem’ to enable market growth.

“We are very excited about what is happening around us. It is interesting to see how people are seeing the opportunity in India, and I believe there is room for many more players. There is no threat ... (more players coming) is good for the industry. The industry is working together to create a large ecosystem. Players are investing to grow the market,” Uday Sodhi, EVP and Head - Digital Business, Sony Pictures Networks (SPN), told PTI .

He further said: “We being the pioneers in this business, naturally see ourselves as a leader. We have differentiated content. Our biggest chunk of viewership comes from our TV shows... followed by sports. We are also investing in original digital content.”

SonyLIV, which recently completed five years of operations and is one of the first over the top (OTT) platforms in the country, did not share its financial numbers. The app has been downloaded 45 million times thus far. Its monthly user base stands at around 25 to 30 million.

Apart from Netflix and Amazon Prime, other domestic OTT platforms include Hotstar, ALT Balaji and Voot.

Sony LIV has a content bank of around 70 original digital productions in half a dozen Indian languages.

“Two-three more original shows will be released in March or April this year,” he added.

Sodhi said the digital video user base will expand threefold, up to 600 million, in the next three to four years.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in


Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.