Silicon Valley investors back ShopInSync app

The firm has built an app that enables shoppers to search and buy products from various online retailers.

Published - November 24, 2015 03:56 am IST - BENGALURU:

A group of Silicon Valley-based investors, including Vijay Ragavan, former head of engineering at Internet company,Yahoo, are backing a four-month-old ecommerce technology startup ShopInSync.

The firm has built an app that enables shoppers to search and buy products from various online retailers such as Flipkart, Snapdeal and Amazon by integrating them on to a single platform. The app, which was released on Monday on Google's Android platform, offers features such as comparison of product prices. It also enables consumers to collaborate with friends and family to buy products via an integrated messaging service.

“The product solves important consumer pain points and makes purchasing easier,” said Mr. Vijay Ragavan, an angel investor and Chief Technology Officer at San Francisco-based podcasting firm Jabber Labs.

He declined to reveal the amount invested in ShopInSync.

Founded in July by former Yahoo engineers Raj Ramaswamy and Ashish Parnami, ShopInSync aims to make “online shopping more human.” Mr. Ramaswamy said while comprehensiveness and finding the best value ranked among the top factors, most decisions of purchase were made in consultation with family and friends.

“We aspire to bridge both these worlds and bring a seamless, comprehensive and connected shopping experience,” said Mr. Ramaswamy who is also gearing up to release the app on Apple's mobile operating system iOS. The ecommerce market in India is expected to touch $100 billion by 2020 according to industry body Nasscom.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in


Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.