Netflix hints at India entry

Updated - November 17, 2021 02:18 am IST

Published - April 05, 2013 12:55 am IST - CHENNAI:

U.S digital film company Netflix Inc. may be looking to enter the Indian market, with its latest recruiting attempt hinting at a possible India expansion.

The video-on-demand service provider, which has notched up more than 20 million subscribers in the U.S since its 2007 launch, is looking to hire ‘experienced linguists with the ability to provide localisation in Hindi, with specific responsibilities including working with external vendors.’ Other duties could possibly include representing cultural nuances in cross-functional meetings.

The company is also looking for an engineer to be the internationalisation and localisation evangelist, underscoring the importance of international markets for the company, according to a job posting the company put out last week.

“While the company has global aspirations, it would be premature to draw any short-term conclusion from our recruiting efforts or job ads. We do not have any announcement for expansion at this time,” a Netflix spokesperson said.

Nevertheless, the $3-billion company has been expanding rapidly over the last two years. In late 2011, the company put out job offers for linguists with expertise in Russian, Danish and Finnish and German. Nine months later, the company announced plans to open shop in Northern Europe, including Finland and Denmark.

The Indian video-on-demand market, at present, has only a few players such as Reliance Entertainment, YouTube and iStream.

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