Johnson & Johnson buys electrolyte brand ORSL

November 07, 2014 07:22 pm | Updated 07:39 pm IST - MUMBAI

Johnson & Johnson Pte. Ltd on Friday announced that it completed the acquisition of the ORSL ready-to-drink electrolyte brand from Jagdale Industries, a Bangalore-based company.

ORSL is a fruit-based electrolyte drink popular in India, useful for electrolytes restoration during mild dehydration and general disability, often following cough & cold, pain, fever and other digestive conditions.

While the financial terms of the transaction were not disclosed, industry sources estimate the deal to be around Rs 700 crore and ORSL sales to be around Rs 100 crore.

A statement from Johnson & Johnson said that under the agreement, Jagdale Industries will provide transition services in the area of manufacturing, detailing and distribution of ORSL, ensuring that consumers can continue to access the health benefits of the electrolyte drink.

``India is a very important market for Johnson & Johnson and we are pleased to add the ORSL brand to our portfolio of consumer health care brands in India,’’ Thibaut Mongon, Company Group Chairman, Johnson & Johnson Family of Consumer Companies Asia Pacific, said in a statement. ``This acquisition will allow us to expand our consumer health care offerings in line with our vision of helping consumers lead healthy vibrant lives.’’

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