Johnson & Johnson buys electrolyte brand ORSL

November 07, 2014 07:22 pm | Updated 07:39 pm IST - MUMBAI

Johnson & Johnson Pte. Ltd on Friday announced that it completed the acquisition of the ORSL ready-to-drink electrolyte brand from Jagdale Industries, a Bangalore-based company.

ORSL is a fruit-based electrolyte drink popular in India, useful for electrolytes restoration during mild dehydration and general disability, often following cough & cold, pain, fever and other digestive conditions.

While the financial terms of the transaction were not disclosed, industry sources estimate the deal to be around Rs 700 crore and ORSL sales to be around Rs 100 crore.

A statement from Johnson & Johnson said that under the agreement, Jagdale Industries will provide transition services in the area of manufacturing, detailing and distribution of ORSL, ensuring that consumers can continue to access the health benefits of the electrolyte drink.

``India is a very important market for Johnson & Johnson and we are pleased to add the ORSL brand to our portfolio of consumer health care brands in India,’’ Thibaut Mongon, Company Group Chairman, Johnson & Johnson Family of Consumer Companies Asia Pacific, said in a statement. ``This acquisition will allow us to expand our consumer health care offerings in line with our vision of helping consumers lead healthy vibrant lives.’’

Top News Today

Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.