Auto Expo 2016 Industry

GM to launch Chevrolet Essentia in 2017

The Essentia (in picture) and Spin will mark the next wave of Chevrolet products that will be introduced in the Indian market over the next five years. Photo: R.V. Moorthy

The Essentia (in picture) and Spin will mark the next wave of Chevrolet products that will be introduced in the Indian market over the next five years. Photo: R.V. Moorthy  

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American carmaker General Motor on Wednesday unveiled its Chevrolet Essentia at the 2016 Auto Expo in the national capital. The vehicle will be launched in 2017, the company said.

“The Essentia headlines Chevrolet’s aggressive plan to increase its presence on Indian roads by tackling the fiercely competitive A-segment,” the auto major said.

The Chevrolet Essentia is based on the platform of current-generation Beat hatchback. The company also showcased Chevrolet Beat Activ, a soft-roader concept based on the same platform.

“The Essentia and Beat Activ were specifically designed to suit the tastes and needs of the discerning Indian consumer while also ensuring strong global appeal, at the GM Korea Design Studio,” General Motors said.

GM would also be bringing a new MPV, the Chevrolet Spin, to India in 2017.

GM India president and managing director Kaher Kazem said, “GM’s transformation in India is clearly reflected in the development of the Chevrolet Essentia and Chevrolet Beat Activ. We are heading into a new era with new-generation products that will catapult the Chevrolet brand in India, giving consumers vehicles that have never been seen in the market.”

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Printable version | Dec 7, 2019 9:24:11 AM | https://www.thehindu.com/business/Industry/gm-to-launch-chevrolet-essentia-in-2017/article8187646.ece

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