The Clothing Manufacturers Association of India (CMAI) will work with the Union Ministry of Textiles in the “Size India” project, which is expected to be launched next month.
Rahul Mehta, president of the Association, told The Hindu that the aim of the project, was to arrive at standard Indian sizes for apparels.
“We are going to do a study across India to arrive at standard sizes. We are hoping to associate with someone who has been involved in a similar project before,” he said.
The study will take about six months and the data will be analysed. This will be for regular garments, such as shirts. Brands have their own measurements in India as there is no standard. Having standard sizes will reassure customers when they purchase a product, both online and at outlets, and will reduce wastages for the apparel manufacturers.
Developed countries such as the U.S. and U.K. have standard sizes for apparels.
“Apparel retail is one of the important drivers of modern retail [in India], with its total size estimated to be $72 billion,” Mr. Mehta said in a press release. The project will reduce overall prices and the consumers will stand to benefit from it.
