Birla Carbon, part of the diversified $41 billion Aditya Birla Group, has set up a 1.2 lakh metric tonnes greenfield carbon black project at Jining in the Shandong province of China.
The plant, inaugurated by Dr. Santrupt Misra, CEO, Birla Carbon, will be expanded to 2.4 lakh tonnes in the second phase. The plant will cater to the Chinese customer base.
“While the Aditya Birla Group has always had a presence in China, we have not leveraged the potential that both we, as a group, and China as a marketplace had to offer,” said Kumar Mangalam Birla, chairman, Aditya Birla Group.
“We are delighted to have finally taken the right step to invest in a meaningful way in this great country of culture, history and civilisation,” said Mr. Birla, adding the Jining plant was well ahead of its time, be it in manufacturing processes or the environmental standards it followed.
China is one of the largest markets for carbon black. It is forecast to grow at a rate of 7% by 2021.