Bajaj Auto is aiming to regain its lost share in the two-wheeler market with six product launches in the next six months that will include a new 100 cc motorcycle besides a 400cc model under its flagship brand Pulsar.
“In the next six months, there will be one launch every month from us,” Bajaj Auto president (Business Development & Assurance) S. Ravikumar told PTI .
While he did not elaborate on the launch programme, Mr. Ravikumar said the new 100 cc bike would hit the market in the ongoing quarter.
“In the 100cc segment, we have the Platina to address the value-for-money customers and Discover for executives. The new model will have its own space,” he said.
“We also will launch a 400cc bike under our flagship Pulsar brand”, Mr. Ravikumar added.
In the April-December period this fiscal, in the domestic market Bajaj Auto sold 13,91,341 units as against 16,05,308 units in the same period last fiscal, down 13.33 per cent.
On the outlook for the fourth quarter, he said the company will cross the one million mark in total sales and for the whole of 2014-15, the company is poised to cross the four million units.
Commenting on the impact of withdrawal of excise duty concessions, he said the company has already passed on the increase to customers.
“With the raw material costs coming down and the Indian economy looking up, the impact of the increase in excise rate will be absorbed,” he said.
