Red Bull assembles car for road show

September 30, 2011 11:46 pm | Updated 11:46 pm IST - NEW DELHI

The Indian Grand Prix is all set to gain the attention of the layman and possibly woo him when the young David Ricciardo drives the Red Bull F1 Show Car on the Raj Path on Saturday.

Technicians were busy assembling the car in the Capital on Friday, ‘fired it up' briefly to give a hint of the sound, and suggested that it could reach speed of up to 250 kilometres per hour.

Clarifying that the latest car being used on the F1 circuit was a much superior version, the Brand Head of Red Bull, Anthony Ward, hoped that the event aimed at introducing F1 to the public would have a huge response and capture everyone's imagination.

“We have done 20 road shows already this year. It gives a taste of F1 to the public'', said Ward, quite pleased to be in India, the new Grand Prix destination.

“The whole idea is to bring it closer to the people,'' he said.

The sport in itself may have a huge following around the world, but Ward emphasised that it was an important exercise to have the road shows, to make people “interested'', building on the fan base.

Saying that the latest addition to the circuit would be a fresh challenge, Ward pointed out that the drivers were already on simulators, to get ready both for the design of the race-circuit and the demanding conditions.

The Indian Grand Prix is scheduled to be staged at the Buddh International Circuit in Greater Noida on October 30.

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