STAR Group on Monday staved off competition from Multi-Screen Media (Sony) to secure the broadcast, internet, and mobile rights for cricket in India from July 2012 to March 2018.
The deal — valued at Rs. 3,851 crore for 96 matches — includes rights for India's international matches at home and domestic events such as Ranji Trophy and Irani Trophy but does not include the IPL.
Multi-Screen Media came out with a bid of Rs. 3,700 crore.
The Rupert Murdoch-owned STAR Group will pay Rs. 40 crore on an average for each match.
This is significantly higher than the Rs. 32.5 crore that Nimbus, the previous broadcaster, had to pay for each match before its contract was terminated last year.
BCCI happy: Srinivasan
“The BCCI is very happy with the deal. Now the media rights have been fully evaluated and fully priced with STAR coming out with such a deal,” BCCI President N. Srinivasan told journalists here.
STAR Group's India CEO Uday Shankar said, “I thank the BCCI for giving STAR the broadcast rights. In collaboration with our partner ESPN, we will do a commendable job. We have already got three channels [ESPN, STAR Sports, STAR Cricket] to broadcast cricket. If required, we could explore the launch of new channels.”
ESPN-STAR Sports is already in possession of the rights to ICC tournaments and cricket in England and Australia.
Earlier, the BCCI Programme and Fixtures Committee met to decide the venues for the three international series to be played between August 2012 and March 2013.
Four new venues — Dharamshala, Pune, Rajkot, and Ranchi — will stage international matches.
Fixtures: New Zealand Series: August-September 2012: Two Tests: Hyderabad and Bengaluru; Two T20 Internationals: Visakhapatnam and Chennai.
England Series: November 2012 – January 2013: Four Tests: Kolkata, Mumbai, Ahmedabad and Nagpur; Two T20 Internationals: Pune and Mumbai; Five ODIs: Rajkot, Dharamshala, Ranchi, Mohali and Kochi.
Australia Series: February 2013 – March 2013: Four Tests: Chennai, Delhi, Kanpur and Mohali.
Keywords: BCCI, Star India
ESPN- STAR has a far better sense in terms of broadcasting. Though Harsha Bhogle has left, but still they have a far better commentary team then other Sports channel. They never skip delivery due to excessive love for advertisement revnue. Not only that , they don't reduce the screen between the over. Nimbus was expert in reducing screen to show ads while match was going on.If there can be a good healthy deal for in between overs advertisements, Then there is no need to scroll in or inch in those small cut outs and logos while the over is on. Nimbus lacked professionalism. In terms of regular speaker at matches they only had Lakshman Shivramakrishnan.
cricket became such a great stage for advertising why can not be hockey?
Who said India is a third world nation. India by marking itself a
identity moved away from the tag 'third world'. Now India falls in a separate bracket called "wonder world". The only place we see all
type of wonders.You find a person living in worlds richest mansion
and you find a person living under tree.You find F1 cars racing and
outside track you can witness cycle rickshaw.Cotton farmers suicides
on one hand and cotton garments fashion parades on other
side.oxbridge educated minister and a criminal minister.3851 crores
telecast rights revenue for one sport and 1152 crore budget outlay
for ministry of youth affairs and sports.... the list never ends.
tax.......obviously not! you see they need the exemption much more than the poor. you see, the poor can go hungry another day, but BCCI can't do without tax exemption.
cricket telecast rights at Rs. 3851 crore. Did any body said India is third world country.
We thank bcci for awarding contract to star , as we all are tired of watching 4ball over cricket
with nimbus
Why do we need such costly entertainment? Poor and unemployed people (housewives included) waste enormous amounts of time watching these stupid (if not fixed) matches. The broadcasters & BCCI rake in huge moolahs without any shame.
A poor country like India will be better served if our government bans all sorts of entertainments which involve contracts with multinationals and or no-tax paying BCCI. Instead, each player can be asked to buy 100 tickets and money collected shall be sent to National relief fund.
Will this money be taxed?????
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