Google on Wednesday announced the launch of Tamil language support for its advertising products — Google AdWords and Google AdSense. The Internet giant said these products would support the Tamil language web publishers and also help advertisers to reach out to the large base of Internet users in Tamil. With this launch, Google has now scaled support for Indian language advertising to cover Hindi, Bengali and Tamil.
“Now Tamil will provide the necessary boost to content creation in local languages and grow digital advertising in Indian languages,” said Shalini Girish, Director - Google Marketing Solutions, Google India, in a statement. “We saw a huge acceleration in Hindi content creation when we launched support for Hindi languages,” added Ms.Girish.
With the language support, advertisers will be able to develop rich and seamless campaigns to target their audience through Tamil-language search and display ads, Google said. The content creators who have websites and blogs in Tamil will also be able to sign up for Google Adsense and run ads on their content and attract advertisers from across the globe.
India has 234 million Indian language users who are online (compared to 175 million English web users). It is expected another 300 million Indian language users will come online in the next four years. The most important aspect of making the web more useful and meaningful for all of India is to make India’s Internet more representative of today’s India, according to the company.
