Google is hoping to make its Internet-connected eyewear more stylish as part of a partnership with the makers of Ray-Ban and Oakley frames.
The alliance with Italian eyewear company Luxottica Group announced on Monday represents Google’s latest attempt to make wearable technology look less geeky as it tries to develop new ways to ensure people can stay connected to the Internet wherever they go.
Luxottica will develop frames equipped with Google Glass, a computing device that includes a thumbnail-sized screen above the wearer’s right eye to view Internet content. The $1,500 gadget also includes a camera that can take hands-free pictures and video, a feature that has raised privacy concerns.
Google so far has only sold Glass to a select group of test subjects known as “Explorers.”