Chinese handset-maker Xiaomi on Wednesday launched its new flagship device, the Mi 4, for Rs.19,999 in India, a company statement said in New Delhi.
Mi 4 will be on sale February 10 onwards, and pre-registrations for the device will start at 6 p.m. on January 28 exclusively through its e-commerce partner, Flipkart.
“The Mi 4 reaffirms our commitment to bringing more Mi products to India. We will continue to work on offering our Mi fans incredible value as we introduce even more great devices in the coming year, and the best user experience ever,” Manu Jain, operations head, Mi India said. Xiaomi is also known as the Apple of China.
This 5-inch device is powered by a 2.5GHz Qualcomm Snapdragon 801 quad-core processor with 3GB of RAM. It has a 16GB of internal memory and runs on a 3080 mAh battery.
It also includes a 13-megapixel rear camera, and front-facing camera of 8 megapixels.
“The Xiaomi team has put a lot of effort into designing a gorgeous device packed with powerful specifications, and I trust that Mi 4 will be warmly welcomed by all our Indian fans,” Hugo Barra, vice president, Xiaomi Global, said.
The company also announced the availability of MIUI 6 operating system for its Indian users.
The Chinese handset maker will start selling smartphones in India later this year through its own portal as it looks to beef up its presence in one of the world’s fastest-growing devices market.
Xiaomi, which currently sells devices in India through homegrown e-commerce major Flipkart, will bring in its website ’Mi.com’ to India in the latter part of the year.
“We are currently looking for warehousing and logistics partners in India, as well as deciding on a payment mechanisms like cash on delivery. It may take anywhere between three to nine months,” Xiaomi India Head Manu Jain told PTI .
He added that the the Beijing-based firm will continue its association with Flipkart.
Currently, the company sells devices through its website in most countries of operations, except India and Indonesia.
