Finnish handset maker Nokia on Thursday launched new smartphone Lumia 1020 with 41 megapixel camera, saying it will strengthen the company’s leadership in imaging.

“The Lumia 1020 will bring new meaning to pictures and continues to strengthen Nokia’s leadership in imaging,” Nokia President and CEO Stephen Elop said in New York.

The Nokia Lumia 1020’s 41 megapixel camera comes with Xenon flash for still images, LED flash for video. It has ZEISS optics’ six physical lenses.

Earlier, Nokia launched a Pureview 808 model which had similar sensor. The phone was launched in India at MRP of Rs. 34,999.

Nokia Lumia 1020 has 1.2 MP front camera that can be used for making video calls. The phone is built on Microsoft Windows 8 platform and has 1.5 GHz dual-core processor from Qualcomm. It has 32 gigabyte internal memory, 2GB RAM, and 7GB of cloud storage that can be accessed by mobile Internet.

Nokia will start selling Lumia 1020 in the U.S. exclusively with AT&T from around July 26, at a price of $299.99 (Rs. 17,890) on a two-year contract.

The company has been struggling to gain share in the smartphone market, which is dominated by the likes of Apple and Samsung.