Homegrown major Micromax on Monday launched its latest handset Canvas Nitro powered by an octa-core processor, targeted mainly at young professionals and college students, priced at Rs 12,990.
The Dual SIM device, launched exclusively through online marketplace Snapdeal, runs on Android KitKat operating system, and comes with 2GB RAM, 5-inch HD IPS display, leather finish back, 13MP rear and 5MP front camera, 8GB memory (expandable upto 32GB) and 2500 mAh battery.
While the handset maker would continue to sell devices through offline channels, it expects the share of online smartphone sales to rise to about 25 per cent of total sales in the next two years.
“We will never be a ‘only online’ brand. Presently, about 10 per cent of our sales are coming from that but it will definitely grow. Over the next two years, 25 per cent of atleast the smartphone sales would come from online,” Micromax Chief Executive Officer Vineet Taneja said.
Micromax, which is the country's second largest handset maker, is hopeful of becoming the number one player soon. While Taneja did not set a timeline to it, he said, “We are very focussed on growth. So it should happen soon”.
Besides, the company plans to launch two more smartphones ahead of the festive season.
“Apart from the Android One phone, we will have one more smartphone and some feature phones, as there is still a market for them. By early next year, we should also have a 4G handset as well," he said.
Presently, 60 per cent of sales volumes for Micromax comes from feature phones and remaining 40 per cent from smartphones.
Meanwhile, talking about the launch, Snapdeal Senior Vice President (Electronics and Home) Tony Navin said, “Mobile and tablets is one of our fastest growing categories and this partnership is a strategic decision to add onto our offerings.”
