With fitness becoming a rage in modern times, there are numerous publications and video lessons on how to stay fit, stay healthy and look good. Fitness gurus are in demand, especially in the world of sport, where professionalism can be demanding.
Fetish for fitness is not restricted to professional sportsmen. Parks and fields in cities and villages are witness to this fitness revolution. The stressful life makes exacting demands on an individual and his response assumes importance in terms of fitness. “Only a fit person can meet the challenges of life, on the sports field or off it,” was one of cricket’s greats, Kapil Dev’s philosophy.
In this context Bloomsbury India has launched a series of books on fitness and good living. One of the titles, ‘The Fitness Instructor’s Handbook: A Complete Guide to Health and Fitness’ comes across as a useful tool. The book deals with easy-to-understand topics like the skeletal system, safety issues and exercise evaluation. For today’s young executives, working extra hours with not much time for long walks or gym, such books, laced with illustrations, case studies, revision questions and sample programmes, are welcome.
According to Ena Gordon, Assistant Manager – Academic Marketing, Bloomsbury India, “Bloomsbury’s academic and professional division publishes over 1,100 books a year and our sport and fitness list covers all sports from every angle, from the fans to the professionals, and it involves specialist topics filled with authoritative works by passionate experts.”
Unlike the common perception, fitness programme does need guidance and direction by experts. The six-pack rage among film actors may have spread the cult of bulging muscles but the people having those rippling muscles are not always fit due to self-styled bodybuilding. They reportedly resort to using steroids and other harmful agents. It is here that reliable literature shows the way.
Faced with a sedentary lifestyle, today’s society witnesses an increasing number of young people prone to heart-related diseases. Physical activity decreases the risk of heart disease, stroke, colon cancer, diabetes and high blood pressure. Regular exercise has been long associated with a fewer visits to the doctor, hospitalisation and medication.
A number of other publishers are focussing on the aspect of coming out with titles that appeal to the young and old. For young corporate executives such books are more than a good companion. They are a guide to a healthy life.
