Growth in circulation

June 02, 2016 12:25 am | Updated September 16, 2016 09:44 am IST

The data on increased circulation of some of the leading dailies (“ >The Hindu registers 20% growth in circulation ”, May 31) is a positive trend and proof that the Indian print media, especially the newspaper industry, will continue to prosper and flourish despite the invasion of television and “online editions” of dailies and periodicals. This healthy sign could be due to the fact that Indian readers, for decades, are habituated to the conservative and conventional method of reading. An Indian reader will mostly certainly prefer the printed version of a newspaper for a variety of reasons — easy portability, leisure reading, and the “ownership” factor. It’s also easy on the eye. Online reading cannot provide the kind of joy and refreshment that a reader derives while sipping her morning brew and browsing through the newspaper simultaneously.

R. Sivakumar,

Chennai

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