Star India in its wisdom has offered a jaw-dropping sum of ₹16,347.5 crore for securing the media rights of Indian Premier League (IPL) for the next few years. Despite the hype associated with the IPL, the undeniable fact is that it has got more to do with entertainment and commercialisation of cricket and less with the true promotion of the game. IPL unashamedly goes on proving the maxim “money is what money does”. If cricket continues to be tailored mainly to help the organisers, sponsors and players to laugh all the way to the bank and giving spectators their money’s worth of entertainment, the game will meet with the fate of the goose which laid the golden eggs. Let all concerned stop selling their souls for money and success.
C.G. Kuriakose,
Kothamangalam, Kerala
