Electronic trading of cotton under the e-National Agricultural Market (e-NAM), an online trading platform, began at the Khammam Agricultural Market Yard on Wednesday.
After facing initial hiccups owing to resistance from a section of traders, the KAMC launched the e-NAM facilitating electronic trading in cotton.
In all 12,457 bags of cotton belonging to 5,625 farmers were traded through e-NAM platform on Wednesday.
Tight security arrangements were made at the market yard to ensure smooth conduct of the e-trading.
The e-NAM facility was introduced in trading of green gram, red gram and maize in the market yard recently, the Agriculture Market Committee sources said.
The online initiative is intended to free farmers from the menace of middlemen and enable them secure fair prices for their agriculture produce in a transparent manner.
However, it initially met with opposition from certain quarters due to misconceptions over the electronic system.
The officials concerned held a series of meetings with the farmers, traders and hamalis under the supervision of Joint Collector Vinay Krishna Reddy to sensitise them on the benefits of the e-NAM in the past couple of weeks.
The Khammam market yard officials have drawn up plans to introduce the electronic trading system under the e-NAM for red chillies also very soon.