The Hindu will present the first edition of ‘Bridal Mantra', a four-day bridal extravaganza dedicated to the richness of Indian weddings, from August 25 to 28 at ITC Park Sheraton in the city.
Touted to be the biggest bridal show in south India, ‘ The Hindu Bridal Mantra' presented by GRT Jewellers will begin with an evening of wedding couture, featuring six of the India's top-notch designers. Raghavendra Rathore, Shaina NC, Varun Bahl, Anjalee and Arjun Kapoor, Erum Ali, and Suhani Pittie will showcase the best of their bridal collections in a fashion show. This will be followed by the launch of a wedding fashion guide.
The fashion show will be followed by an expo featuring various designers, boutiques, travel planners, wedding photographers, jewellers, fashion accessories and the best in bridal wear to be held between August 26 and 28.
GR Thangamaligai, which has long been associated with bridal jewellery, is the title sponsor for the event, and will showcase some of its best wedding designs.
Herbalife, known for nutrition, weight management and personal care products, is the co-sponsor. The travel partner for the event is Jet Airways, hospitality partner is ITC Park Sheraton and the event is being coordinated by I Ads& Events.