Taking a cue from Union Minister of State for Information and Broadcasting Prakash Javadekar’s decision to “crowd-source” government advertisements, Prasar Bharati Chief Executive Officer Jawahar Sircar on Wednesday took to the social media to seek ideas on the contours and content of Kisan TV proposed in the Budget.
This was following a need felt for a “reach out” strategy to de-bureaucratise schemes for the Doordarshan’s channel. The Union Finance Minister had set aside Rs. 100 crore for the channel.
Mooted by the Information and Broadcasting Ministry, Kisan TV will be dedicated to the interests of agriculture and allied sectors. The idea is to disseminate real-time information to farmers on varied issues, including new farming techniques, conservation and organic farming.
One of the first decisions that Mr. Javadekar took soon after taking charge was to open up government advertising — usually billed as listless — for crowd-sourcing with the promise that selected ideas would be rewarded.