The Mysuru City Corporation (MCC) has taken to social media to improve its chances of regaining the tag of cleanest city ahead of Swachh Survekshan-2018. The city’s ‘Swachh’ ranking dropped from first to fifth in the previous survey.
In a bid to make a strong impact on the cleanliness issues that call for citizen support, the MCC has started producing short films to popularise the cleanliness message.
The videos are being uploaded on social media platforms to reach out to a large audience. They are also being played on the digital screens fixed to a custom-built ‘Swachh’ vehicle of the MCC that is travelling across the city to spread the message of Swachh Bharat Mission. “The idea is simple – to make a greater impact on people on the issue of cleanliness. How to do this? With films being a strong medium, we started making short films and uploaded them on social media platforms like Facebook. We are getting good response to our initiative,” MCC Commissioner G. Jagadeesha told The Hindu .
A recent video on garbage bins circulated on WhatsApp shows how important it is for business establishments to keep waste bins outside their premises. It first shows people throwing waste on the footpath and the street for lack of waste bins. After the stalls start keeping bins, the area looks spick and span as people dispose waste in the bins.
Mr. Jagadeesha said another video shows on how wet waste can be converted into compost and used in gardens. “This video was shot at my household where we have developed compost from wet waste and use it as manure for our plants. We never throw away wet waste as it can be very good manure. Such stories are shown to encourage people to adopt those models at home and help in keeping the city clean,” he said.
The Commissioner said the ‘Swachh’ vehicle was custom designed at a cost of ₹17 lakh. It is equipped with two big digital screens. Two volunteers will be part of the vehicle, which will do the rounds in the city until Swachh Survekshan-2018 concludes.
Apart from the short films, the digital screens also display messages from the city’s Swachh Bharat brand ambassadors, the Chief Minister and others.
