To attract the youth and to battle trolls, the Congress plans to increase and improve its online presence.
The party is putting in place teams at the national-, State- and district-levels to identify and analyse news trends. These cells will also create WhatsApp and Telegram apps with leaders and heads of various party wings as members.
Leaders with good public relationship skills and rapport with media houses will be placed in groups with reporters and separate groups will be created for print and electronic media personnel.
Work has already begun and several leaders are getting their own handles on social media. “We will battle the trolls with truth and bust fake news with credible information,” AICC secretary Manickam Tagore told The Hindu .
Mr. Tagore, who is in charge of the 56 seats in Bombay Karnataka, said that he would urge important leaders in each Assembly segment to remain more visible on social media.
The website of National Herald , the newspaper started by Jawaharlal Nehru, will be live and constantly updated.
Each Assembly seat will have a spokesperson who will stay in constant touch with reporters.
All feedback will be respected and considered seriously, and reaction would be given wherever appropriate, he added.