Mumbai: The Mumbai Police on the occasion of Children’s Day announced a partnership with Cartoon Network to unveil a child safety awareness programme, #BachchePoliceBulayenge, and the launch of Traffic Guide, a community outreach initiative for adults.
Two videos, featuring Cartoon Network’s popular character Kris from Roll No. 21 , and educating children on traffic rules and regulations, were released in the presence of Amruta Fadnavis, social activist and banker, Datta Padsalgikar, Commissioner of Police, and about 1,500 students from city schools.
The partnership will also see three more videos being released. The campaign will be highlighted on the social media by the Mumbai Police and Cartoon Network, and the videos will be played at city multiplexes.
Ms. Fadnavis said, #BachchePoliceBulayenge is a great initiative to create awareness amongst the children of safety and security. “Traffic Guide is another promising initiative by the Commissioner of Police to ease traffic woes with public participation.”
Mr. Padsalgikar said, “In pursuit of building a safe environment, #BachchePoliceBulayenge aims to sensitise children to be aware, responsible, and adhere to rules and regulations.”
Amitesh Kumar, Joint Commissioner of Police, Traffic, said Traffic Guide encourages all citizens above 18 years to spend few hours a week to decongest the roads.
