Those aged above 50 can now avail themselves of a host of services and facilities at discounted rates under the Dignity Donor Privilege Programme (DDPP).

Dignity Foundation, a non-governmental organisation working for the cause and care of senior citizens, on Thursday announced the launch of DDPP for the benefit of the elders. The donor card offers privileges such as round-the-clock helpline, professional counselling, general information, second careers, networking opportunities and discounts on financial products, among others.

Speaking at a press conference, K. Radhakrishnan, Director, Dignity Foundation, Chennai, said the Chennai chapter has over 600 members and with the DDPP it hopes to add more members.

Special invitee T.S. Krishnamurthy, former Chief Election Commissioner, said the globalised economic scenario is making today’s youngsters busy. Mr. Krishnamurthy urged corporates to come forward to support such initiatives.

The first DDPP was presented to Bharatanatyam exponents V.P. Dhananjayan and Shanta Dhananjayan by their son Satyajit. To avail the privileges one needs to pay an annual amount of Rs.700 (single) and Rs.1,250 (couple).