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Updated: June 14, 2013 12:39 IST

Last ditch effort to scuttle Vishwaroopam on DTH

Karthik Subramanian
Comment (3)   ·   print   ·   T  T  
A still from
The Hindu A still from "Viswaroopam". TNTOA president R.M. Annamalai said they were ready for talks with Haasan, before the release of ‘Vishwaroopam’ on DTH platform.

Where the rest of the film industry is yet to take baby steps, Kamal Haasan is attempting to run a marathon. And every one is running scared.

The decision of the Tamil Nadu Theatre Owners’ Association and the Tamil Nadu Film Distributors’ Association to “not screen and distribute movies that are released on the Direct-to-Home platform,” taken at a meeting held in Tiruchi on Thursday, seems to be a last-ditch effort to scuttle the novel move by Kamal Haasan to release Vishwaroopam on DTH platform as a pay-per-view screening on January 10, a day ahead of its intended theatre release. Theatre owners and distributors are not convinced that DTH is video piracy-proof and believe the showing will drastically cut ticket revenues. Mr. Haasan has been insistent that theatre owners have nothing to fear.

What did Kamal Hassan or the cine industry do in stopping the piracy
of audio cassette in the case of "Viswaroopam"? Today, the technology
is at your finger-tips. It is very difficult to stop video piracy. For
reasons known only to him, Kamal Hassan wants his movie to be viewed
by a large section of public even before its release at cinema halls.
Whether the contents are fit to be viewed first in your drawing room
is another question. Either he should have produced his film strictly
for DTH telecast ( a TV Film) or he should have refrained from
upsetting the theatre owners.

from:  Madhu
Posted on: Jan 5, 2013 at 23:17 IST

While the move is certainly new here, theatre people fail to think one
point.The movie is the second in the world to employ AURO 3D
technology, and we people are always welcome for new things in the
film industry, right from stories, techniques to the technologies
involved. Watching vishwaroopam in DTH will never give the feel of
AURO 3D , as a result of which, people will definitely visit the
theatres to experience it. Assuming from the trailers that the film
trailer looks international, am sure people would be ready to see it
again. When a blockbuster film like Sivaji ran a good second innings
because of 3D, this will also get good revenues for theatres, from my
understanding. Moreover, piracy will definitely occur, regardless of
the medium, and only way to stop it is when people realise it
themselves. And once theatres are ready 2 reduce their food n
beverages cost and allow people to atleast carry water bottles,
theatres wil start getting collections!

from:  Mahesh
Posted on: Jan 5, 2013 at 18:00 IST

I feel sorry for TNTOA and Theatres. The cost effectiveness technology and security provided by DTH and On Demand TVs cannot be matched by Theatre. The role of Theatres have now become redefined. They have to be give an experience where one cannot get in DTH. The rise in thier ticket cost is inevitable and not everyone can get to view in theatres. Small theatres may have to shut down as the viewership in theatres will reduce owing to the cost.

from:  Rajesh
Posted on: Jan 4, 2013 at 17:57 IST
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