The state government has formed a 10-member Bengaluru Tourism Advisory Committee (BTAC) to prepare an action plan for creating “Brand Bengaluru” and exploit tourism potential.
The BTAC headed by Minister for Tourism and IT/BT Priyank Kharge will consist of top officials in the Tourism Department, apart from experts from verticals such as heritage, urban, landscape, hospitality, architecture and conservationists. These experts can contribute towards branding the city and making it a global city in the true sense.
The panel has been asked to submit a report in three months.
Priyank Kharge told reporters here on Friday that the BTAC was formed after a month of “brainstorming sessions and deliberations.”
The scope of the committee is to provide quick action plans for developing Bengaluru region as a tourist destination by creating “Brand Bengaluru”, identifying different circuits and trails, offering tourism technologies, drawing a calendar of events, promoting art and culture, attracting projects under Public-Private Partnership and engaging in inter-city-cooperation concepts.
The Principal Secretary/Secretary, and Director, Department of Tourism, Subir Hari Singh from Indian Heritage Cities Network, V. Ravichandar urban expert, Naresh V. Narasimhan, urban landscape and planning expert, Siddartha Raja, legal expert, Sunder Raju, hospitality expert, Narendra Pirgal, architect, Satyaprakash, Varanasi, Conservationist INTAC, are members of the panel, he said.
