Wish to find out whether the precious diamond ornament in your possession is authentic or not, or check the authenticity of the rare piece that you are going to buy? Here is a chance to discover it.
As Kirtilals, a premier diamond jewellery retail chain, has come up with a portable solitaire laboratory, clients can now walk into the local showroom and check the properties of diamonds, identifying the cut and assessing the true value of their possession.
The portable lab has an optical microscope along with a set of three machines – Diamond Analyzer to check whether the stones studded in the ornament are authentic or lab-grown ones, Sarin Machine to identify the defects in the diamond cutting and symmetry, and Fluorescence to test the light of the stone by exposing it to ultraviolet rays.
The mobile lab, set up at a cost of Rs.60 lakh, has been sourced from De Beers, one of the leading diamond mining companies.
And it will be stationed in the city showroom for the next five days between 10.30 a.m. and 8 p.m.
Soon, the lab will move around other retail outlets across the country.
Thrust area
“Our focus is to help educate buyers and build awareness on various properties of diamonds that most prefer to invest once in a lifetime. Apart from facilitating free tests for the clients, our representatives will give an insight into pricing parameters and quality factors that go beyond normal certification that any jewellery store provides,” explains Suraj Shantakumar, director – business strategy of Kirtilals, Coimbatore.
G. Madhusudhan, general manager-operations of the showroom, spoke.
It will be stationed in Kirtilal’s city showroom for five days
