The advantages of digital marketing were explained at a business-to-business session for businessmen, professionals and industrialists organised by JCI-Vizag here on Sunday.
Dr. Ravinath, professor of marketing, Gitam School of International Business and Naveen Arun, CEO, Sterlite Media conducted the session. The resource persons explained about how digital marketing played a key role in business and also practically demonstrated a few tools one could use to utilise to promote business.
JCI Vizag vice-president (business) Chandra Mohan Pasari said success of any business was based on marketing strategy. He gave details on advancement of technology and changing business trends.
The session covered the basics of marketing, advertising concepts, leveraging digital marketing and analytical tools for growing one’s business.
Project chairperson Avinash Garlapati and JCI-Vizag president V. Sridhar spoke.
