Half-a-dozen theatres have installed digital satellite system. Signals are received through dish antennas installed atop the cinema hall, explains UFO marketing executive B. Venkatesh. The facility is being set up free of cost.

Digital technology that enthrals movie buffs at multiplexes has now descended to single screen theatres in the city. Nearly half-a-dozen theatres have installed digital satellite system that offers perfect picture quality and remarkable sound effects.

According to single screen theatre managements, the new technology at affordable prices will give tough competition to multiplexes.

New technology

“The new technology also reduces the work of projector operators to rewind the reel. Show after show, theatres will be ready to screen the film without delays,” they say.

Three companies, including UFO, are installing the facility in cinema halls. A special signal receiving system will be set up in the projector cabin.

Signals are received through dish antennas installed atop the cinema hall, explains UFO marketing executive B. Venkatesh. The facility is being set up free of cost.

But, distributors will have to pay an amount to the film producer for one week for screening the cinema in theatres equipped with the digital satellite system. The satellite signal operator will provide a key to the theatre management to download the film.

With this, projector operators can screen the movie for 28 shows in a week (four shows a day).

“If the management or exhibitor wants to extend the period of show for another week, then they have to get permission by paying the required amount,” says Mr. Venkatesh.

Far-off places

“We are now able to screen films on time through digital technology. The problem of bringing the reel from far-off places on two-wheelers and getting stuck in traffic are also solved,” says Ramakrishna theatre manager Venkateswara Rao alias Nani.

Making the job easy

The new technology has made the task of projector operators easy. “We are now relaxed with the latest technology. With old projectors, we used to face health problems,” says Ch. Hanumanthu, a projector operator.

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