Kerala Tourism’s ‘Visit Kerala 2015’ kicked off on Wednesday to coincide with Vishu with distribution of ‘payasam’ and authentic Kerala food to the flyers of Air India, Air India Express, and Jet Airways.
In the Thiruvananthapuram, Kochi, and Kozhikode international airports, the travellers were warmly greeted with flowers and welcome cards. Served in packets with the Visit Kerala logo, the payasam tickled the taste buds of national and domestic travellers who boarded the flights of three airlines.
“We hope that the campaign will be an edge to the Kerala tourism industry and contribute to the State revenue,” said Tourism Minister A.P. Anil Kumar.
The trade partners in Kerala have geared up to woo the travellers with attractive offers and value-added services. A new set of Kerala souvenirs will be marketed with the support of Kudumbasree units. “We have tied up with Air India, Air India Express, and Jet Airways to promote the initiative. The airline crew will also wear the Kerala attire on Onam days to showcase our culture,” said Kerala Tourism Director P. I. Sheik Pareeth.
The in-flight magazines of the three airlines will also carry articles on ‘Visit Kerala’. The campaign will also feature innovative and interactive programmes including adventure trips, destination weddings, heritage tourism, food festivals and quiz competitions.
