Hollywood film producer Steve Sabler said here on Sunday that south Indian films with a long tradition of music and dance at their core rather than guns and bloodshed had the potential to capture the imagination of Hollywood.

Delivering the keynote address at the 10th anniversary fete of the Technopark-based Toonz Animation, he said: “Right now, Hollywood is at the peak of making action films. Right now, this is what is making money. But right now is a passing moment. Someday there may come a moment when the box office for films with short outs, fights and car crashes drops off. They will want other ideas as alternative choices. This someday could work out to the advantage of the South Indian film tradition.”

Chief Secretary Neela Gangadharan, who inaugurated the anniversary celebrations, lauded Toonz Animation for putting India on the global animation map. S Ramnath, Managing Director, KINFRA, Sach Chandaria of Comcraft Group, Switzerland, the former Technopark CEO G. Vijayaraghavan, Toonz CEO Jayakumar and CFO Hari Iyer were among those present. The celebrations concluded with an awards ceremony for Toonz employees.