Be it casual visitors, luxury revellers, or adventurists, mobile phones can become their perfect guide in ‘God’s Own Country.’
Kerala Tourism’s latest mobile-based services and IT-driven projects, which will enable travellers to explore destinations without external guides, were launched by Minister for Tourism A.P. Anil Kumar at a function here on Tuesday. Mr. Anil Kumar said the aim was to make the services transparent, simple, and readily available, which would enable the State to attract more tourists. It was important to bring modifications in tune with changing times, and this transition, along with efficient marketing, was strategic to the development of the sector, he said.
The services include Wireless Application Protocol (WAP) site, Mobile WAP guide, tourism-based mobile applications for Apple’s iOS and Google’s Android platforms, and Bluetooth Kiosks.
