The Union Government's Textiles Committee organised an awareness programme on ‘Handloom Mark Scheme’ at N. M. S. Sermathai Vasan College for Women in Madurai on Wednesday.

Handloom products were facing a tough competition due to advancements in technology and increased replication on power looms, said A.G. Arumugam, Assistant Director of Textiles Committee, in his inaugural address. Lack of collective identity and weak marketing were the other factors affecting the handloom products’ sale, he added.

“However, the government wanted to save the handloom industry by implementing several welfare schemes. The ‘Handloom Mark’ will give a collective identity to the handloom products, besides assuring the buyers of authenticity,” he said.

T. Suseela, Assistant Director, Department of Handlooms and Textiles also spoke at the event, according to an official press release.

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