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Updated: May 20, 2013 01:01 IST

The girl-next-door looks up with élan

Suresh Krishnamoorthy
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In the highly-competitive world of entertainment, ‘Colours’ Swati’s one of those few, who enjoy what people in the industry term ‘instant recall’

Say her full name and most people would straightaway put a questioning face, but prefix the word ‘Colours’ and recognition is almost instant. That’s the initial fame that seem to stick to this lissom girl whose ÚSP’ is her ‘girl-next-door’ looks.

She has drawn the spotlight with the idiot box in the beginning of her career thanks to ‘Colours’ on Maa television channel, while she was in school. And in good time, she made eyebrows raise with her stunning performances on the big screen too.

That’s ‘Colours’ Swati, nee Swati Reddy for you. In the highly-competitive world of entertainment, she’s one of those few, who enjoys what people in the industry term ‘instant recall’.

For someone who is as young as she is, she has displayed remarkable levels of maturity, career-wise, that is. Considering the levels of familiarity that she draws from viewers, one would have thought she would sign left, right and centre, but she didn’t.

Director Indraganti Mohankrishna’s ‘Ástha Chamma’ saw her getting her due, showcased as a typical ‘Telugammayi’ (Telugu girl) at a time when the Telugu film industry was flooded with imports from other languages and States.

It was followed by M. Sasi Kumar’s ‘Subramaniapuram’ (Tamil) in 2008. Then came Satish Kasetty’s ‘Kalavaramaaye Madhilo’ in 2010 that evoked critical acclaim. If there was a lull in her career for a year or so, it was more than made up by ‘Swamy Ra .. Ra ..’ this year, directed by debutant Sudhir Varma.

“All we need is a breath of fresh air, something different from the usual and that’s what ‘Swamy Ra .. Ra ..’ proved it was. There was no ‘hungama’ and it’s just a simple, single track that revolves around an idol that is stolen. I am glad for the opportunity given to me,” she says.

Now ‘Swamy Ra .. Ra ..’ has made people sit up and take notice of this lass. There are several projects in the pipeline and film buffs, specially her fans sure have something to look forward to. All the best, Swati !

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