The State Government has decided to modernise Telangana Vijaya Dairy with ₹ 300 crore investment including doubling the capacity of its Lalapet processing unit from the existing 5 lakh litres per day.
Minister for Animal Husbandry and Dairy Development Talasani Srinivas Yadav stated here on Saturday that the Vijaya Dairy would undergo major changes over the next six months, including capacity doubling and setting up another unit of 5 lakh litres at its Lalapet facility with modern machinery.
Although Vijaya Dairy had good brand image for its milk and other products in the country, its functioning and image was dented due the inefficiency of some officials, the Minister remarked. Ills such as lack of proper marketing facility and supervision were due to such irresponsible handling of the organisation, he added.
The Minister blamed the officials for Vijaya Dairy lagging behind the private dairies in the matter of milk procurement, processing of dairy products and their marketing, in spite of all the encouragement and support provided by the Government. The Minister made the remarks at the meeting attended by Dairy Development Cooperative Federation Chairman L. Bhuma Reddy, Special Chief Secretary Suresh Chanda, Managing Director K. Nirmala and others.
100 new outlets
To improve the presence of Vijaya Dairy outlets in the State Capital compared to private dairies, the Minister asked the officials to take steps to open 100 new outlets and take steps to supply Vijaya Dairy products to government offices and functions so as to improve the income for the dairy farmers, the organisation and create employment potential.
In a move to improve milk procurement it was also decided to introduce on-the-spot payment to dairy farmers on supply of milk to Vijaya Dairy in villages at least at five places. About 100 acres land was also identified for setting up a modern processing plat at Shamirpet, the Minister stated.
He also directed the officials to open sales outlets in every assembly constituency and to get a survey conducted for the development of Vijaya Dairy. Recruitment to fill 110 vacancies in the organisation would also be taken up soon, he added.
