Pictures help spread the message faster than words. Perhaps taking a cue from this, the GHMC, in association with The Unity Mission launched on Monday a public awareness campaign on civic awareness. As part of the campaign, six short films with relevant messages are to be shown in cinema theatres across the city shortly.
Three of these are animated films and carry messages on planting trees, saving water and against urinating in the open. Other messages are by the GHMC Commissioner, M.T. Krishna Babu, advising people not to buy unauthorised constructed properties, pay property tax promptly and against use of plastic bags below 40 microns. The short films are part of the ongoing campaign ‘Happy Hyderabad for you' being undertaken since 2007. An animated song in Telugu is also included as part of the campaign.
The films would help inculcate sense of responsibility in the public, said Mr. Babu while releasing the films at Prasad Preview theatre. In future such films would also be made in Urdu and English languages. Later, awards were presented to the participants of the social cause and to those who were prompt in paying their property taxes.