A nation wide campaign, “Karmayuga: The right every wrong generation”, aiming to bring together and recognise citizen volunteers, uncommon and unsung heroes trying to lead society towards a better tomorrow through their sustained focus, was launched here on Tuesday.

The campaign was launched by Social Outreach and Accreditation Programme (SOAP) founder Gul Panag, in collaboration with International Confederation of NGOs (iCONGO), data centre CtrlS, United National Volunteers and NGO volunteer organisation VSO.

The initiative seeks to reward the inspiring work done by ordinary people to “right a wrong that they see around them”. To be a part of the “Karmayuga” campaign, affiliation with an organisation is not necessary. The campaign will only look at the “simple acts of individuals, with commitment and involvement to address wrongs in society”. Anyone with an inspiring story can post it on the official Karmayuga website www.righteverywrong.com

The top 20 stories will be awarded CtrlS-iCONGO “Karmaveer Chakra”, a medallion for proactive voluntary actions to “Be The Change”, instituted with the United Nations. All participants will be awarded the “CtrlS-iCONGO Karmaveer: The Right Every Wrong Generation Certificate”.

“The Karmayuga campaign is in its true meaning ‘voluntary'. It is the most ethical concept ever put down to work. According to one's own capabilities and discretion, volunteers are expected to work in their desired area of interest in their own way,” said Ms. Panag.

The iCONGO executive founding director Meenu Chopra said: “Our mission in a nutshell is to encourage social justice through citizen action…Probably the most powerful healing for all socio-political evils is the creation of more and more citizen heroes.”

She further said the campaign would introduce the “Karma Kurry” books on the same lines as the well known Chicken Soup for the Soul series.

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