REACH Lilly MDR-TB Partnership Media Awards presented

March 23, 2016 12:00 am | Updated 05:36 am IST - New Delhi:

Nalini Krishnan, Director REACH; Ambassador Jonathan Addleton, Mission Director, USAID India; Lucica Ditiu, Executive Secretary of STOP TB Partnership; and Anshu Prakash, the Joint Secretary, Health Ministry; with the awardees of REACH Lilly MDR-TB Partnership Media Awards 2016 in New Delhi on Tuesday.— Photo: Shiv Kumar Pushpakar

Nalini Krishnan, Director REACH; Ambassador Jonathan Addleton, Mission Director, USAID India; Lucica Ditiu, Executive Secretary of STOP TB Partnership; and Anshu Prakash, the Joint Secretary, Health Ministry; with the awardees of REACH Lilly MDR-TB Partnership Media Awards 2016 in New Delhi on Tuesday.— Photo: Shiv Kumar Pushpakar

The biggest challenge facing India is drug resistant tuberculosis (DR-TB), said Anshu Prakash, the Joint Secretary, Health Ministry, ahead of the World Tuberculosis Day on March 24.

“The DR-TB challenge is much bigger than HIV- which somehow positioned itself in the media to get enough attention. TB has not been able to do that. Over the past decade, there has been a drastic reduction in deaths and incidence, but we still need aggressive strategies and help from all stakeholders if we are to meet our health targets. The government cannot do this alone,” he added.

Mr. Prakash was speaking at the REACH Lilly MDR-TB Partnership Media Awards 2016, which were presented in New Delhi on Tuesday, to recognise outstanding and responsible reporting on TB.

The awards were presented by Lucica Ditiu, Executive Secretary of the STOP TB Partnership. Ambassador Jonathan Addleton, Mission Director, USAID India and Nalini Krishnan, director REACH, were also present at the ceremony.

Dr. Ditiu presented the awards for excellence in reporting on TB to four journalists. Instituted in 2010, the REACH Lilly MDR-TB Partnership Media Awards highlight the role played by media in giving voice to the persons living with TB. Speaking on the occasion, Dr. Krishnan said: “There is an opportunity before us to collectively help in changing lives of those living with TB. We should work towards amplifying the voice of the patient community and help them access care with dignity.”

In the English category, the winners were Sonal Matharu from Governance Now for her report from Dhanbad on lack of proper public health records, and R. Prasad of The Hindu for his report on child-friendly, fixed dose combination drugs for TB.

In the local language category, the awards were presented to Reji Joseph from a Malayalam publication, and Rashtra Deepika and Prashant Dubey from Subah Sawere for a report on TB and malnutrition.

Talking about the role of media, Blessina Kumar, Chair, Global Coalition of TB Activists, said: “Disseminating correct information about TB is critical. Just as important as it is to remain sensitive and responsible while reporting on the subject.”

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