‘Internet Saathi’ to digitally empower one lakh women in Bengal

June 09, 2016 12:00 am | Updated October 18, 2016 02:17 pm IST - Kolkata:

Breaking grounds:Ganesh Neelam, Head – Innovation at Tata Trusts and Sapna Chadha, Country Marketing Head, Google India at the launch of “Internet Saathi”, an initiative to empower women in rural areas and bridge the technology gender divide, in Kolkata on Wednesday.- Photo: Ashoke Chakrabarty

Breaking grounds:Ganesh Neelam, Head – Innovation at Tata Trusts and Sapna Chadha, Country Marketing Head, Google India at the launch of “Internet Saathi”, an initiative to empower women in rural areas and bridge the technology gender divide, in Kolkata on Wednesday.- Photo: Ashoke Chakrabarty

‘Internet Saathi’, a joint digital literacy programme of Google India and Tata Trust, is all set to roll out across 400 villages and reach one lakh women in Purulia district in West Bengal in the next few months.

“In the next few months, we will see the project roll out across 400 villages and reach one lakh women in Purulia,” said Sapna Chadha, head of marketing, Google India, at the launch of the Bengal leg here on Wednesday.

Under the programme, women are trained to learn and explore various uses and benefits of the Internet. After covering nine States, the programme will now be made available in West Bengal, Assam, Uttar Pradesh and Tripura.

Women will be selected and trained to become adept in using the Internet on smartphones and tablet devices. These women will further coach other women in their villages and neighbouring hamlets.

Ripple effect

“This has a ripple effect among the community and is a sustained, long-term effort through which these women get comfortable in using a smartphone. They use it to access services such as healthcare, agriculture and educational resources etc.,” Ganesh Neelam, Head-Innovation at the Tata Trust, said.

Mr. Neelam said the challenges include cutting across the language and cultural barriers and mobile connectivity in remote villages.

Indumati Mahato, hailing from West Bengal’s Purulia district, said she did not shy away anymore from going online, courtesy the ‘Internet Saathi’ which helped her use the Internet on her smartphone and ensure a safe delivery of a woman in her village.

“At first, many questioned why they should use Internet and what benefit it will bring us. When a pregnant woman in our village found it difficult to access a healthcare centre to deliver the child, I used the Internet to find out a suitable place in a neighbouring district in Jharkhand. People have now started to realise how the Internet can help us,” said Ms. Mahato, who earns Rs.1,000 per month as remuneration under the initiative. - IANS

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.