A mobile application called ‘Door-to-door’ is helping the Aam Aadmi Party track its campaign activities in each ward and efficiently collate voter data for the upcoming municipal polls.
First developed for the party’s campaigns in Goa and Punjab, the app is being used in Delhi for the first time.
“We had thought about this app for the Assembly elections in Delhi, but we did not have the technology to develop it then,” said a party spokesperson.
Real time updates
The mobile application allows volunteers to log in with their Assembly constituency, name, phone number and email ID. The campaign work for the day will be entered with the party.
After logging in, the volunteers need to enter the time they start campaigns. As each team goes about its ward, the details get recorded in AAP’s central data record in real time.
“Whenever the volunteers have access to the Internet, their data gets synced with our main server,” said party sources.
According to party workers, a major advantage of this application — apart from tracking the campaign — was the collation of a centralised, digital data. Also, the activities of the teams can also be checked ward-wise and booth-wise. “We used to register campaign details manually during the 2013 elections. This ran the risk of being lost,” the AAP said.
Centralised data
As part of the door-to-door campaign, the teams hand over a hard copy of the message by Delhi Chief Minister Arvind Kejriwal and a profile of the local candidate. The details of the voters are then entered into the application. This data is then registered with the party’s server with the voters receiving an acknowledgement. The party then continues the campaigns via emails and WhatsApp.
