It’s the IPL season and spectators are scrambling for tickets to watch their favourite stars in action.
But only a lucky few get to watch it live from the stadium. To keep the cricket crazy fans, who are deprived of tickets and thrills, in good cheer, the BCCI, Sony MAX, SIX and Pepsi have come together to give a stadium-like experience by creating the ‘Pepsi IPL Fan Parks’ across the country. And, Coimbatore is the obvious choice in Tamil Nadu.
The idea behind the concept is to increase brand value of the sport and bring in fresh audience, especially families, by giving viewers a reason to join in the revelry. The city residents will witness the ‘India ka Tyohaar’ branded canters moving around requesting people to register and fill-up for the lucky draw. The team will also be making house visits and inviting families to celebrate the festival together for two Pepsi IPL matches on each day at 4 pm and 8pm on April 18 and 19 at the SNR and Sons College ground here.
Matches will be aired live on giant screens on both days with free entry but on a first-come-first-serve basis. The audience will have access to food and beverage stalls and with music on the air, the fans will be able to feel like they are in a stadium.
There will also be special areas earmarked for women and children. Matches featuring various teams will be screened at the venue. After every match two lucky winners will receive exclusive hampers from the broadcaster.
“Over the years Pepsi IPL has grown to the stature of a festival which people come together to celebrate. With a current fan base of 200 million we are looking at the fan parks to further boost viewership numbers and make this an annual property for us.” said Neeraj Vyas, Senior EVP & Business Head, Sony MAX.
“The towns that we have selected for this unique outdoor initiative are typically markets that are not catered to as frequently as we would like to. Moreover, not many people get an opportunity to watch the Pepsi IPL matches in a stadium. Since summers are here, the fan parks would provide the fans a chance to spend quality time with their families by letting them enjoy their favourite tournament,” said the IPL Governing Council Chairman, Rajeev Shukla.
The broadcasters are going all out to spread the festivity and create buzz around the activity in the city.
