"The awards recognised the brands that were successful at national and international markets and have also branded Coimbatore"

These brands have a presence in the national and international markets; they have brought laurels to Coimbatore; and, motivate other companies in the city to focus on branding.

The Arya Vaidya Pharmacy (Coimbatore), Crusoe, and CRI Pumps received the Iconic Brand of Coimbatore, Emerging Brand, and Brand Coimbatore Ambassador Award 2014 respectively here on Saturday, presented by the Indian Chamber of Commerce and Industry, Coimbatore and the Advertising Club, Coimbatore, jointly with PSG Institutions.

R.R. Balasundharam, president of the chamber, said that the awards recognised the brands that were successful at national and international markets and have also branded Coimbatore.

“Efforts are on to promote Coimbatore brands at national and international levels,” he said.

According to N. Krishnakumar, president of the Advertising Club, over the years the city has excelled in the areas it has focused on.

“We need to tell the story of our brands.” The purpose of the awards is to give greater focus to branding. The Emerging Brand award was introduced this year.

Jagannath Ramaswamy, the lead jury member, said some of the criteria for selecting the winners were the brand’s performance as it developed from a commodity to a brand, its familiarity in the market, performance against competition, and uniqueness.

Centre of excellence

L. Gopalakrishnan, Managing Trustee of PSG Institutions, said that Coimbatore is a centre of excellence in sectors such as healthcare, education, small and medium-scale enterprises. The winners of the award have made the city and the country proud.

Idhayam V.R. Muthu, chairman of Idhayam Group and chief guest for the event, said that two elements essential for the success of a business are marketing and innovation. With opportunity and preparation, business can be successful.

More In: Coimbatore