With travel becoming a new passion among many people in India, there is no dearth of destinations to be visited all around the world. And Abu Dhabi is one of them. The opening of an Abu Dhabi representation office here is an attempt to tap into this passion.

“Quite simply there is much more to see and do in Abu Dhabi than ever before. From a luxury perspective, for family oriented vacations, for those wanting to engage with the local culture – there is a lot to entice the Indian traveller,” says Bejan Dinshaw, an Indian travel industry professional.

“You can gauge our aspirations of the market by the fact that we are launching our first international road show for 2013 and we chose to have it in India,” explains Mubarak Al Nuaimi, International Promotions Manager, Abu Dhabi Tourism and Culture Authority (TCA). TCA and its trade partner Lama Tours will travel to five cities in India, namely New Delhi, Ahmedabad, Mumbai, Bangalore and Chennai to promote tourism and events in the emirate.

With numerous options for entertainment available in Abu Dhabi, this tourist destination can prove to be a favourite of many. Some of the events that will take place are a Kanye West concert in January, a 15-day culinary festival featuring celebrity chef Rachel Allen and other eminent chefs, cultural performances by Mariinsky Ballet, a Russian ballet company, luxury getaways at beautiful beach resorts like St. Regis Saadiyat Island Resort, and the Yas Island, Abu Dhabi’s entertainment district, where Yas Waterworld Abu Dhabi, UAE’s largest waterpark, will open later this month.

Kulwant Singh, managing director of Lama Tours, says, “I think India is definitely a vast market in terms of leisure and wedding purposes, and we hope to cater to the need.”