The colour purple

Katrina Kaif on her latest endorsement

March 10, 2010 04:13 pm | Updated November 18, 2016 07:51 am IST

11 MP Katrina Kaif

11 MP Katrina Kaif

She clearly makes the cut — she's gorgeous, and is one of the most sought-after actors in the industry. Katrina Kaif is the latest to hop on to the Lux bandwagon that has been the domain of some of the most ravishing leading ladies of the film fraternity — Sri Devi, Hema Malini, Juhi Chawla, and Aishwarya Rai. (Well, there was Shah Rukh Khan and Abhishek Bachchan too!).

She has been roped in to endorse the new variant Lux Purple Lotus and Cream. So, how is this bar different? “It has essential oils, something I like and use a lot. People can feel the difference when they use it. I am really happy to be part of it,” says Katrina. The ad, shot in Bangkok, has been directed by Marco, and the music is by the talented trio Shankar-Ehsaan-Loy. Designer Rocky S has styled the diva.

Enough about the soap we feel, but Katrina doesn't think so. So, when we ask her about her co-stars, she curtly replies: “This is about the soap, I don't want to treat it as a personal interview.”

The only non-soap related information she would divulge is the names of her upcoming flicks — “Raajneeti” and “Tees Maar Khan”. Talk of star tantrums!

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