There is no denying the fact that we live in a digital world. From that perspective, the sheer magnitude of number of users on Facebook has made it a very important marketing medium. Consider this: Facebook today has 1.44 billion users, of which 50 per cent (0.72 billion) users login daily. Doesn’t that make it a very attractive medium for businesses, large and small, to reach out to potential customers?
It was with this idea to create a digital marketing tool for small and medium businesses on social networking sites such as Facebook that Melon Studios was formed. Founded by two young software engineers Sai Mohini and Sai Prakash, Melon Studios is now all set to roll out its first product called ‘Page for Promotion’ (PFP) aimed to boost businesses by targeting potential customers on the social networking site.
How ‘Page for Promotion’ worksThe PFP product works in coordination with Facebook fan page owners and various enterprises who want to advertise their business on the fan pages to reach out to potential clients in any of the 55 million FB fan pages under several categories.
Anyone who owns a fan page can register with ‘Page for Promotion’ through their website pageforpromotion.com.
Now if any business wants to promote itself, it can contact the fan pages listed in the PFP website under their category. The fan page owners will be sent a request to post about their business on the page.
Once the advertisement is posted, the post reaches higher number of people compared to other advertising tools and also there is an increased probability of the business growing as it reaches people who are interested in the particular category. So a seller who has a store in a remote corner of the country can reach out to buyers across the world through this medium.
“It is a new way of advertising and a win-win concept for businesses, fan page owners as well as customers,” says Mohini. Explaining about the PFP product, she says: “For instance, if you are a watch lover and have liked a fan page relating to watches on Facebook, a watch maker can drive maximum conversions by posting about his business on that fan page to draw your attention.”
The businesses have to pay to post an ad on the fan page through Page For Promotion. Once that is done, the team of Melon Studios does the promotion of the product on the fan page.
In return, a major part of the revenue generated through ads will be given to fan page owners based on the compensation model.
Melon Studios’ first product ‘Page for Promotion’ will be launched on July 20 through the website and a mobile app that will be available in Android, Windows and iOS platforms.
“Our target is to provide a platform to connect several small and medium businesses with potential customers, empowering a small business to scale up.
Most of the small and medium businesses lack digital presence or get cornered by big brands in other online marketplaces like Snapdeal or eBay.
But through PFP, the businesses will be able to directly reach the target customers without battling any direct competition for other players since the ad will appear on the user’s Facebook home page as a post rather than an ad,” says Mohini.
Once the ‘Page for Promotion’ product picks up on Facebook, the team of Melon Studios want to extend it to the Twitter platform as well. Incubated in the Sunrise Startup Village, the founders of Melon Studios - Mohini and Prakash – have presented their product to Angel Investors and have received positive reviews.
