Armed with the conviction of making India a clean and green nation, an entrepreneur has introduced the innovative concept of ‘car bins’. New to the country’s fast-growing auto industry, car bins are litter bags for cars and other vehicles meant for disposing off garbage while on the move.
Already many leading carmakers and auto dealers have joined hands with Lighthouse Management Private Limited that is manufacturing and marketing this environment-friendly product, essential for all types of vehicles.
“We have launched this product for the first time in India…this will help keep our roads and localities litter free. If people start using car bins, it will help reduce road litter to a great extent and make our cities and highways much cleaner,” says Lighthouse Management Director Anshul Rajvanshi.
The firm is talking to carmakers to give car bin as a standard product with each vehicle, while similar efforts are being made with car dealers to help people buy it so that city roads remain litter-free.
To popularise the concept, the company is tying up with municipal corporations to exhort people to put car bins in their vehicles. Already, they have succeeded in joining hands with civic bodies in Mumbai and Dehradun, while talks are on with at least a dozen city administrations for a similar agreement. Government bodies like the Indian Coast Guards and the Indian Air Force have also shown keen interest in the unique product.
“We are promoting car bins as ‘corporate gifts’ as well, so that companies can do their bit towards social responsibility,” he said.
