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Updated: November 23, 2012 17:37 IST

Playing footsie

SRAVASTI DATTA
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COLOUR ME YELLOW: Giving new meaning to what you hide beneath your shoes
COLOUR ME YELLOW: Giving new meaning to what you hide beneath your shoes

Footsy is the only e-commerce brand that only has socks on offer. The socks, snugglers, leg warmers and even shoelaces are playful and trendy

There is a sock for everyone. From the trendy to the old fashioned. From those for whom socks plays second skin and even those who aren’t socks people. Seema Seth and Pooja Mehta’s e-commerce venture Footsy has, within a year of its being established, set a trend among sock lovers in India.

A look at their website would make the impulsive side of you say: “I want one!” because the colours and designs are just too tempting. You could even imagine how they would suit your feet. Yes, they would look pretty. “We want to elevate socks as a fashion accessory, for which we have experimented with designs and colours, a departure from the usual blacks and greys,” says Seema. Interestingly, the socks are coloured using a special dye-technique that renders the socks brighter. They also come in several variations —from flip-flop socks to liners. Some of the socks are made of combed cotton, which makes them super soft.

It’s not only socks that Footsy has on offer: leg-warmers, snugglers and other accessories, including lovely, cutesy shoelaces, are also available. Seema and Pooja speak of how top international sock brands such as Sockaholics and Sock It To Me have collaborated with them. “They loved our products and agreed to work with us,” says Pooja, who handles Footsy’s business development.

The spark of an idea of designing socks came to Seema, when as a design student at Srishti School of Art, Design and Technology, she would see her creative batch mates casually slip on a bright green or red socks that would work well to give them a cool look.

There are even socks made for children, which are anti-skid, preventing children from slipping or falling. Ladies who like to wear socks with sandals too can now wear lovely pink and other coloured socks.

“Men in particular have loved our products,” says Pooja.

Advertised primarily through word of mouth and their increasingly popular Facebook page, Footsy has got many a loyal customers.

Prices start from Rs. 60 (for shoelaces) to approximately Rs. 950. To order visit www.footsy.in, email info@footsy.in or call 9972400924.

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