Gucci, Jimmy Choo, Chanel, ..D&G…etc are brands we generally use in our daily lives. These brands were launched in India with a bang. Brands are big daddies of our fashion world.

But ever wondered if street shopping could be fun too?!

New ventures

An outfit purchased at Lifestyle or Globus compared to one purchased on the streets of Mumbai or Chennai or any metro for that matter is definitely more expensive ... we all love our brands, no doubt! But street shopping for random occasions is a lot of fun too... as a once in a life- time experience, is a must.

The products for sure are not as fancy as our brands but they do attract attention. If you are a shopaholic, well, street shopping is worth a try.

Clothes, bags, accessories etc are found on the streets in plenty...a non-branded bag picked up from the streets of any city, which is less expensive can be used too.

Street shopping is done by half our population and with complete enthusiasm and fun! Some people definitely can't afford branded tops or pumps….

Whether its a designer saree or a casual top...a mix-match of brands and non-brands can make a person look hot and sassy at the same time !

This concept of a blend of brands and non-brands can go well with our models, actors and artists too.

Brands are our social life grooves but streets can be given a little importance as well...a new concept in thought with no offense to any brands.

We enjoy our brands, but a new idea can always be shared and tried.

Nikita J. Vyas, Madras School of Social Work

Keywords: brands

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